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Business Principles

14 Things Surfing Can Teach You About Business (and Life)

Many business people draw lessons from football coaches, mountain climbers and historical figures such as Attila the Hun. Too few take cues from surfing. In addition to serving as an enduring source of joy, surfing can also teach important business principles — if you’ll only pay attention, and listen to the waves. Embrace the Whole Experience The surfing journey is as much about getting to the wave as it is about being in a wave. The percent of time that you spend actually riding a wave is very, very, very low. Mostly,…