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Buyers’ Expectations

Uberflip Study Reveals Disconnect Between Marketing Priorities and Buyers’ Expectations

Despite a majority of marketers highly rating their companies' ability to personalize content, new research uncovers a major disconnect between the personalization buyers want and what marketers are actually delivering. In the latest study The Experience Disconnect: 2021 B2B Marketing Report from Uberflip, the leading cloud-based content experience platform (CEP) surveyed 500 North American B2B buyers and marketers about their expectations for the buyer journey, to see how their responses differed. The findings show a major…