Browsing Tag

CBS Corporation

CBS Partners with AI-Powered Consumer Insights Platform Canvs to Enhance Research Capabilities and Audience Insights

CBS Corporation announced a strategic relationship with Canvs, the leading consumer insights platform that leverages proprietary artificial intelligence (AI) to help businesses unlock insights from everyday language. CBS, which operates the most-watched television network in the US and owns one of the world's largest libraries of entertainment content, will integrate Canvs Surveys, the only AI-powered topical and emotional analysis platform to automate the coding of open-ended responses to survey questions. The…

CBS Corporation And Nielsen Reach Agreement

Renewal for Measurement Across National, Digital and Local CBS Corporation and Nielsen announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services. CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS' 27 owned-and-operated local television stations will continue to use Nielsen's Total Audience measurement services as part of the deal. Financial terms were not disclosed. "CBS is a…