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CCPA Opt-Out Tools

Digital Advertising Alliance Announces CCPA Tools for Ad Industry

Web and App-Based Tools Will Provide CCPA Opt-Out Mechanisms Giving Users Cross-Industry Control Over Sale of Personal Information The Digital Advertising Alliance (DAA) announced cross-industry tools for publishers, brands, agencies and adtech in the digital advertising supply chain to provide consumers a clear and recognizable mechanism to opt out under the California Consumer Privacy Act (CCPA). The DAA guidance calls for web and app publishers to display a CCPA-mandated text link and a unique icon to California…