E-Commerce Trends: Playing the Amazon Prime Day Long-Game
Having an undeniable impact on e-commerce over the last decade, Amazon has not only changed how people shop but when they shop, shaking up Americans' holiday-shopping calendar with Black Friday-style sales in July known as Amazon Prime Day. With over $4 billion spent and 100 million purchases (CNBC) made during last year's 36-hour event, Prime Day is slowly closing in on Black Friday (with $6.2 billion in sales) as the apex of the US shopping calendar. Furthermore, many other major retailers are taking part by offering…