Browsing Tag

Channel Shopping

New Report On The Evolution Of Channel Shopping Uncovers Opportunities For Brands And Retailers In This Next Decade

The Integer Group's Longitudinal Study Examines Shopper Behavior Across Retail Channels The most recent issue of The Checkout, a longitudinal study powered by The Integer Group®, examines shifts in shopper behavior across retail channels over the past decade. As omnichannel offerings continue to blend the physical and digital worlds and shoppers are adapting to seamless experiences, there have been noticeable shifts in frequency of shopping within specific channels, behavior by demographics, and perceptions of value, all…