Banner Before Header
Browsing Tag

Chris Benedetto

Is Omnichannel Sales Killing the Need for Sales Reps?

Enterprises have been eagerly deploying new digital sales technology for more than a decade. Customers can now purchase on websites, mobile devices, social media, and even chatbots, without encountering a live person at any point during the sales process. This model represents a 180-degree transformation from the traditional model of in-person and relationship-based selling. So where does this leave salespeople, who are increasingly being removed from the customer journey? In the rush to embrace digital transformation,…