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Chris Innes

SteelHouse Announces Industry First – Verified Visits Attribution

Reveals Full Value of Ads That Meet the IAB Viewable Standard SteelHouse, a leading advertising software company, announces the broad release of its proprietary Verified Visits attribution model. An advertising transparency pioneer, SteelHouse is now offering all of its clients Verified Visits, which reports visits to an advertiser's site that come from an ad that meets the IAB viewability standard. That standard states that an ad must be "50% in view for one second or more." The viewable standard was created to combat…