Browsing Tag

Christopher Wallace

FocusVision and InnerView Group Partner on New Research Study That Finds Brand Message Dilution Costs Companies $10 Million or More Per Year

Fifty-Nine Percent of Respondents Agree That Their Brand Story is Being Diluted Before Reaching Buyers Launching, a research study authored by leading provider of customer insights technology, FocusVision and strategic marketing firm, InnerView Group, highlights the high cost to businesses when there is inconsistency between marketing messaging and its front-line employees. In 2018, companies were on pace to devote $207 billion to marketing and advertising in the US, an increase of 5.2% over 2017 (MANGA, 2018). But when…