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Cisco’s Visual Networking Index

How to Make Video a Better Part of Your Content Strategy

By all accounts, video is the future of content marketing. According to Cisco’s Visual Networking Index, it will account for 80 percent of all consumer internet traffic by 2019. But just because video is popular doesn’t mean brands know how to do it well. Branded video can only be as great as the strategy behind it. Video content is simply one tactic that has to be part of a wider marketing strategy. Regardless of what tactics you choose, a strong strategy starts with your audience. Do you want to reach people in a…