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ClickZ

Advertising Budgets Are Misaligned with Consumer Behaviors – New Research from ClickZ

Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new research published . An ecommerce-focused study by ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, but only 25% of US brands say they have a strategy for ecommerce retailers beyond Amazon. The Era of Ecommerce: Capitalizing on the New Customer Journey has also found that there is a 29…

Amazon Marketing Channel Outshines Google and Facebook Says New Research

North American marketers are more likely to be increasing their marketing budgets for Amazon than they are for Google, Bing, Facebook or Twitter, according to new research published by ClickZ An Amazon-focused study by ClickZ Intelligence, produced in partnership with Catalyst, part of GroupM, has found that 63% of companies advertising on Amazon are planning to increase this budget over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. The Age of…