Browsing Tag

Clinch

Clinch Expands European Presence

Opens Offices in Spain and Germany; Hires Key Executives to Serve EMEA Market Clinch, an artificial intelligence platform that provides data-driven personalized video ads, announced today its European expansion to accommodate the growing demand for creative personalization. The company will open offices in Barcelona, Spain and Hamburg, Germany. To lead these offices, Clinch has hired Oded Lida Greiss as Regional Director for EMEA, and Chris Benning as Managing Director for DACH. Lida Greiss will be based out of…

Clinch Appoints New Head of Sales

Sales Veteran Taylor West Joins Leading AdTech Data-Driven Personalization Company Clinch, an artificial intelligence platform that provides data-driven personalized video ads, announced the addition of Taylor West as Head of Sales. West comes to Clinch with more than ten years of sales, business development and product marketing experience. As Head of Sales for Clinch, West will oversee the development and implementation of the Company's sales strategy and business initiatives within the global advertising market.…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

Clinch Named Facebook Marketing Partner, Enabling Marketers to Personalize Videos at Scale Across the Platform to Increase ROI

Clinch's Video Personalization Engine Provides Value to Facebook and Instagram Advertisers, Driving Greater Consumer Connections Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that Facebook has recognized the company as a member of its Facebook Marketing Partner Program. The Company provides tools for brands and marketers looking to personalize ads at scale across Facebook and Instagram, resulting in an increased return on ad spend (ROAS). "Being recognized as part…

Using Personalization To Grow Sales

Personalization is the new mantra for success in marketing. At nearly every industry conference, there is a guest speaker or group panel discussion dedicated to how companies are or should be personalizing their marketing campaigns by using data ­­— and for a good reason: A recent Nielsen study found that a successful creative message is the most important element contributing to the performance and the return on ad spend (ROAS). With all the data available today, either from a company’s own Customer Relationship…

If Consumers Must See Advertising, It Better Be Personalized, According to Clinch’s Consumer Advertising Survey

Sixty-Four Percent of Consumers Are Comfortable with Some Form of Data Collection for a More Relevant Ad Experience Consumers expect ads to be relevant, according to a new survey by Clinch, a creative technology company that powers dynamic, personalized video advertising. The survey, which garnered insights from more than 500 US consumers, found that 64 percent are comfortable with brands collecting some form of data – from demographic to social media profile information –to deliver a more relevant, personalized ad…

Clinch Delivers World’s First Dynamic Instagram Stories for Personalized Video Advertising

New Clinch Product for Instagram Stories Provides Analytics and Unique Insights Regarding Client Data Segments and the Best Performing Creative Move aside LinkedIn and Twitter, and make way for Instagram. In the chats we do with the global marketers from various industries, most agree to the growing prominence of Instagram Marketing and how the social media and image sharing platform is steadily becoming the 'Product discovery platform' of the future. With the launch of IGTV and a recent update to its Instagram Stories,…

Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize digital video campaigns across devices to create stronger consumer connections, increase engagement and return on ad…

Interview with Oz Etzioni, CEO and Co-founder, Clinch

"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and streamlined experiences that tracks each user on their journey."Tell us about your role and how you got here? What galvanized you to start Clinch? I’m the co-founder and CEO of Clinch. My background is a combination of roles in aviation, industrial design, and digital advertising. In my last role I was Head of User Experience and Innovation at McCann Worldgroup (MRM) in New York. I founded Clinch…

Clinch Joins the Network Advertising Initiative

Membership Represents Long-Term Commitment to Protecting Consumers' Privacy When Using Data for Advertising Personalization Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association dedicated to responsible data collection and its use for digital advertising. Clinch joins NAI's member roster, made up of advertising technology leaders from more than 100 companies who are…

Facebook Tops YouTube for Branded Video Ads According to New Study by Clinch

Study by Clinch Finds that Brand Marketers are Investing in Social Platforms but Aren't Necessarily Leveraging the Right Creative to Maximize ROI Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a creative technology company that powers dynamic, personalized video advertising, brand marketers are ramping up their production of digital videos with an emphasis on creating campaigns specifically…

Clinch For Facebook Enables Marketers to Personalize Videos to Generate More ROI

Company Completes Facebook Marketing API Accelerator Personalization has been the biggest marketing breakthrough in 2017, however, personalizing digital video has remained elusive to advertisers, particularly on one of the largest digital advertising platforms, Facebook. To address this need, Clinch, a creative technology company that powers dynamic, personalized video advertising, announced the launch of "Clinch for Facebook", a video personalization engine built specifically for the social network, as well as…

TechBytes with Boaz Cohen, CPO, Clinch

Boaz Cohen CPO, Clinch Advertisers are increasingly looking to deliver exceptional performance and grow their return on ad spend using data-driven personalized messages with real time optimization. On the other hand, publishers rely on premium CPMs to communicate with customers and prospects on a very personalized, 1-to-1 level. Clinch, the master at cracking the ‘The Code of Personal Creative DNA’ in programmatic advertising, offers high-quality dynamic video making and advertising platform to advertisers, publishers…