Consumer Shopping Cultures and How to Adapt Digital Practices
One of the many benefits of e-commerce is that it provides retailers with access to a global market. But, despite being accessible to customers in seemingly the same way no matter where in the world they are based, consumption patterns and shopping habits differ across countries.
As a result, businesses simply cannot adopt a ‘one size fits all’ approach, when targeting international customer bases. Rather, careful consideration of the markets and countries in which you operate is key for success on a global scale.…