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Using Your Marketing Team as a Cloud Focus Group

Marketing is no longer a matter of launching a campaign, monitoring engagement and waiting to review the results over a set period of time. Today, everything happens in real-time and, anything that brings marketing teams closer to the customer enables more meaningful and timely engagements. The key to doing that strategically? Data. The data revolution has turned marketing on its head, meaning many marketing professionals must do away with emotion-driven “big campaign” reveals and, instead, take a more incremental,…