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CMO accountability

Gartner Identifies Five Cost Optimization Tactics for Marketing Leaders

Marketers Must Take an “Always-On” Approach to Cost Optimization Marketing leaders must approach cost optimization as an expansive, always-on effort that can have both an immediate and long-term impact on how marketing delivers against business goals, according to Gartner, Inc. To address this challenge, Gartner has identified five cost optimization tactics for marketing leaders. Gartner analyst Ewan McIntyre discusses 5 cost optimization tactics for #marketing leaders. #GartnerMKTG #CMO “Over the last few years,…