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CMO Survey

How Marketing Operations Affects Marketing Accountability

Describing the role of marketing today is complex.  Just think about it.  What do you call yourself?  What do you call what you do as a profession and I am not talking about your title!  Are you a marketer, a digital marketer, a demand gen marketer, a content marketer, an agile marketer, a marketing technologist, an operations marketer, a modern marketer…..what are you?  This is important because the world of marketing is changing and names have power in terms of your focus, how you are perceived in your company and your…