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CoLab Media Consulting

Splash Worldwide and APR’s Original Dynamic Creative Optimization (DCO) Research Comes to America

New Insights from U.S. Marketing Leaders Further Amplify DCO's Vital Importance Building on its groundbreaking qualitative studies in Europe with new insights from leading U.S.-based marketing leaders, creative technology company Splash Worldwide recently brought its original Thinkfast event series to its New York headquarters, in partnership with Advertising Production Resources (APR) and CoLab Media Consulting. Through their collaborative efforts, the study's commissioners continue to explore the mission-critical…