Browsing Tag

Cold Calls

How to Use Text Messaging to Go from Cold Calls to Warm Calls

Decades ago, the phone ringing created a brief rush of excitement. When there was no caller ID or list of saved contacts, answering the phone before the final ring was a must. While this excitement likely stemmed from the anticipation of connecting with a close friend or family member, businesses jumped on the opportunity to make the 10-digit phone number another touchpoint. Cold calls and robocalls picked up steam in the 1980s and while they had their brief stint of success, their effectiveness is quickly dwindling.…