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cold email

Breaking Down the Best & Worst of Subject Lines

It’s a sad truth, but even after spending meticulous hours crafting the perfect cold email, the most likely outcome is that it is going to end up getting deleted. That’s why you have to take into account every aspect of your message, which includes the subject line. The first wave of attack, a solid subject line determines whether or not your email campaigns pierce the fog of war or stumble out of the gate. Maybe even more so than the actual email itself, the subject line can determine your cold email sales success. Here…