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Collaborative Execution

Tech Talk: How to Plan, Architect, and Execute an Integrated Campaign

The reality for today's marketers is that our landscape is changing right in front of us. Not only have our audience expectations heightened from just a few years ago, but we're also faced with an ever-growing list of demands. We need to produce more (with less), and yet we're paddling upstream — surrounded by a stack of disconnected tools, a proliferation of content, and no system of record to help. So much has changed over the last 15 years, but Marketing teams are (in many cases) still operating the way they were a…