Browsing Tag

Colleen Moraghan

605 Expands National TV Dataset to More Than 20 Million Households with Inscape Dataset

Footprint Now Covers All 210 Dmas Nationwide 605, an independent data analytics company that measures the impact of TV advertising and programming on consumer behavior, announced its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 designated market areas (DMAs). The announcement strengthens 605’s vast, census-based national dataset by adding data from Inscape, a wholly-owned subsidiary of VIZIO and leading provider of…