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Commercial Transparency

Mechanics of Publisher Monetization

This year, ATS London saw a panel of industry experts discuss the changes in how publishers are monetizing content through evolving advertising practices. The panel consisted of Karen Eccles, Director of Digital Sales and Innovation at The Telegraph; Damon Reeve, CEO, The Ozone Project; Jason Trout, EMEA MD, Unruly; and Jourdain Casale, VP of Global Intelligence at Index Exchange. Bid Caching: The Elephant in the Room First up was a discussion about bid caching, championed by Index Exchange and a very contentious subject…