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Cone Gen Z Purpose Study

90 Percent Of Gen Z Tired Of How Negative And Divided Our Country Is Around Important Issues, According To Research By Porter Novelli/Cone

Marked increases in Gen Z's belief companies must address hot-button issues like gun control and LGBTQ+ rights Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation's expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about. "The…