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Connecthings

iOS13 Will Force Marketers to Consider the Value They Exchange with Mobile Users

The new releases of iOS 13 and Android 10 are upon us and they could very well be pivotal in the way mobile/digital marketers treat user data. Using location data as an example, the new permission options of iOS 13 will make it imperative to focus on the value that is offered to users in exchange for their information. The days of marketers collecting user data without justifying it or explaining how it benefits users are over. This is great news for mobile users, that will now benefit from not only more control and…

Finding the Whale and Other Ways Big Brands Can Learn from Start-Ups

Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market – from building prototypes to marketing and communications strategy – and big brands can benefit from using this same disruptive approach. Big brands build consistency and reliability across many markets and many product lines. Disruption can be tough in an environment where protecting the brand is job #1. On the other hand, when it comes…

Three Ways Context Helps to Cut Through the Mobile “Noise”

Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected homes, order meals or groceries, shop for holiday gifts, navigate new places and conduct business, even at a global scale. It’s no wonder that Americans spend an average of 70+ hours a week on our phones. With more than 6 million mobile applications available for download from app stores, users can find one to facilitate almost any task imaginable. However, this wave of mobile saturation has…

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

New Survey Reveals Demand for Mobile Applications That Consider Context and Maintain a High Level of Privacy Connecthings, a leader in location-based mobile application solutions, announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. Herow by @Connecthings provides #appdev & #marketing pros with powerful insights to fuel richer,…