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Conscientiousness

Analyzing the Big Five Traits Your Brand Personality Needs to Be Reputable

Brand Personality has evolved into an interesting entity where companies communicate with their customers. Nowadays, we see brands embracing their personalities and even using them for promotional opportunities. But have you ever thought about what your brand personality means and how it impacts your company’s relationship with customers? In the 1980s, researchers determined that the human personality can be defined by the “Big Five” traits: Openness, Conscientiousness, Extraversion, Agreeableness, and Emotional range. As…