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Consumer on the Couch

How Companies Can Speak to the ‘Consumer on the Couch’

3 Tips for Innovating in a Time of Crisis "If there ever were a time to pay attention to the 'consumer on the couch,' it is right now," says Tyler Horsley. Horsley is a digital entrepreneur and CEO of Nuclear Networking, a Denver-based digital marketing agency serving the needs of multiple Pepsi-Cola divisions and Quicksilver Scientific. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus "All business is witnessing collective global…