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Consumer Search Trends

Yext Reveals New Insights into Holiday Consumer Search Trends

Globally, consumers are looking for directions to toy and jewelry stores in the leadup to Christmas and liquor stores for New Year's Eve.  Yext, Inc., the Search Experience Cloud company, released new research on global consumer search behavior during the holiday season. The study found that consumers ready to buy gifts click for directions to toy stores up to 231% above average the week before Christmas, while those looking to imbibe during the holidays request directions to liquor stores up to 160% above average…