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Consumers Shift

Consumers Shift Buy Now, Pay Later E-Commerce Spending Away From Apparel and Footwear and Toward Health & Beauty and Leisure Categories

As Coronavirus Outbreak Continues, New Data From Klarna Also Reveal Gen Zers, Millennials and Gen Xers Are Turning to Marketplaces When Shopping Online Klarna, a leading global payments and shopping provider, released new data that indicate consumers in the US are shifting their e-commerce spending away from apparel, footwear and accessories and toward health and beauty and leisure items as the COVID-19 outbreak continues. The company analyzed all transactions made through the Klarna app, which allows consumers to shop…