The FIVE Key Building Blocks for a Solid ABM Foundation
Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. According to a 2017 ABM Benchmarking Survey, 87% of marketers reported that ABM delivers higher returns than any other marketing approach. But ABM success depends upon careful planning and execution, starting with putting five foundational building blocks in place: Systems, Data, Processes, Content, and Analytics.
Systems
Martech & salestech tools to store, manage and engage your contacts
Before you undertake an account-based marketing…