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A Publisher’s PoV on Affiliate Future: From Fragmented to Focused

Consolidated. Efficient. Well-managed. These are the terms l apply to healthy affiliate marketing programs. Unfortunately, many publishers’ programs are exactly the opposite: fragmented, unproductive, and a chore to maintain. Embracing ways to better manage affiliate programs can jumpstart this revenue stream, provide dynamic reporting, shed valuable insight about how to innovate, and free up staff time that can be invested for improved returns. Tending to your affiliate program with some TLC is worth it. I firmly believe…

Atmosphere, a Chive Media Group Spinoff, Raises $10 Million Series A

Investment Fuels Growth in a New TV Programming Category—Ambient TV Atmosphere, an ambient TV entertainment platform known for its network of content channels (including CHIVE TV), announced it has closed a $10 million Series A financing round. The investment is led by Austin-based S3 Ventures with participation from Capstar Capital. The funding will go toward ramping up B2B distribution, technology, data and monetization. “As a society, people are migrating to urban areas and are growing increasingly mobile, with…