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Content-driven Commerce

BuzzFeed Taps Bonsai to Drive Revenue through Content-driven Commerce

With innovative in-article shopping capabilities, BuzzFeed will deepen user engagement while evolving its ecommerce business Commerce enablement platform Bonsai and BuzzFeed, the world’s largest independent publisher, announced a partnership that will significantly enhance and evolve the leading digital media company’s commerce operations. The initiative accelerates BuzzFeed’s goals to build out its own e-commerce platform and creates a sustainable revenue stream that leverages the brand’s established trust to convert…