AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities Entering 2019
Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers
Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.
“Combining insights from AT&T’s 170 million direct to consumer relationships with Turner’s terrific content and fanbase, gives us a greater ability to serve relevant…