contextual intelligence

The world's top brands using Aware's Contextual Intelligence Platform and Context API unify disconnected operational data from enterprise workflows, communication platforms, cloud data platforms and customer journeys for a single pane of…
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GumGum, a contextual-first, global digital advertising platform, announced a new, industry-wide Contextual Advertising Certification. The certification is intended to educate media planners and buyers on contextual advertising and GumGum…
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New Original Research Will Enhance Brand Safety Capabilities to Enable Better Monetization for BIPOC Audio Content Urban One Inc., the largest African-American owned and operated multi-media company, reaching over 80% of Black…
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Playground xyz's advanced attention technology and intelligence enables GumGum to optimize campaigns based on attention and true impact The leader in contextual intelligence, GumGum, announced that advanced attention measurement and…
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Key benefits of MGID’s SDA solution: Powered by award-winning contextual intelligence technology that automates content classification, reduces inefficient manual labor and increases brand safety Fully privacy-compliant …
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Leading contextual intelligence company announces $1 billion media spend milestone GumGum, a contextual-first, global digital advertising platform, announces that it has broken the $1 billion dollar ad spend milestone. The Contextual…
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New partnership arms mid-market brands and independent agencies with largest, most accurate pre-bid contextual category library AUDIENCEX, the leading integrated platform built for omnichannel performance, announced a new partnership with…
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Jenn Chen, President and Chief Revenue Officer at Connatix chats about a few revenue alignment trends and best practices while highlighting the importance of videos in B2B, in this quick-chat: ________ Welcome to this MarTech Series…
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Study finds overlay ads are four times more memorable than video ads and drive 72% more savings for advertisers MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced a new study in partnership with GumGum,…
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Making GumGum One of The First Ad Tech Companies to Offer Creative, Context, and Attention Measurement in One Platform GumGum, a global media and technology leader, specializing in contextual intelligence, announced the acquisition of …
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Most effective ad campaigns have one thing in common -- they’re relatable. When your consumers relate to your messaging, they’ll pay attention. If your content doesn’t connect with their lives, it makes it nearly impossible for them to…
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Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe GumGum, Inc., a global media and technology company that specializes in contextual intelligence, today released data indicating that a majority of online…
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GumGum, a global media and technology company that specializes in contextual intelligence, today released "The Contextual Edge in The Age of Attention", a report conducted by GumGum along with Lumen Research and Publicis Groupe. The study…
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New Solution Serves as the Intelligence Command Center for Life Sciences Commercial and Medical Teams Aktana, the leader in intelligent customer engagement for the global life sciences industry, today announced Contextual Intelligence 360,…
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Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available…
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Making GumGum the Most Powerful Global Solution For A Cookieless Future Through Contextual Technology and High-Impact Creatives GumGum, the leader in contextual intelligence technology, announced the acquisition of…
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Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, has partnered with GumGum, a global media and contextual intelligence company, to provide e-commerce marketers a powerful targeting solution for their digital…
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Verity™, GumGum's Contextual Intelligence Solution is Now Accredited For Contextual Analysis, Brand Safety and Suitability. GumGum, a global media and contextual intelligence company, announced that it is the first independent ad tech…
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GumGum, a global technology and media company specializing in contextual intelligence, today announced that they are working alongside IRIS.TV and SpotX (now part of Magnite) to help the Ad Council and COVID Collaborative promote…
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GumGum, a global technology and media company specializing in contextual intelligence, announced their partnership with DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and…
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