contextual intelligence

Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, has partnered with GumGum, a global media and contextual intelligence company, to provide e-commerce marketers a powerful targeting solution for their digital…
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Verity™, GumGum's Contextual Intelligence Solution is Now Accredited For Contextual Analysis, Brand Safety and Suitability. GumGum, a global media and contextual intelligence company, announced that it is the first independent ad tech…
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GumGum, a global technology and media company specializing in contextual intelligence, today announced that they are working alongside IRIS.TV and SpotX (now part of Magnite) to help the Ad Council and COVID Collaborative promote…
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GumGum, a global technology and media company specializing in contextual intelligence, announced their partnership with DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and…
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ADYOULIKE, a global advertising platform that combines native, video, and social ad formats, announced today a partnership with GumGum, a global technology and media company specializing in contextual intelligence, that…
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GumGum, a global technology and media company specializing in contextual intelligence, announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish…
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AcuityAds Holdings Inc. , the technology leader in consumer journey based advertising automation, announced a partnership with GumGum, the global leader in contextual intelligence, to integrate their Verity solution for brand safety and…
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BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, today released the findings of industry reports for the QSR, Consumer Electronics and Furniture industries,…
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Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape Peer39, the leading global provider of advanced contextual intelligence, launched the Contextual Data…
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Pro bono campaign amplifies Stonewall’s trans rights message using Silverbullet’s latest contextual intelligence product, 4D Fast-growing data-smart marketing services company Silverbullet Data Services Group has announced it supported…
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Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a…
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Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network clients, including Sephora GumGum published a case study indicating that digital…
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New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world Silverbullet Data Services Group (Silverbullet), a data-smart marketing…
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Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual…
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Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as…
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"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into…
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Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from (PACE), transcosmos inc., Nielsen Brandbank, Dataiku, Miva, Inc., Enea, Quintesse, Raydiant, Mobify…
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What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used that conveys the true meaning.…
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Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend to toe the trickiest of lines when it comes to advertiser brand safety. No publisher wants to plant a…
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