contextual intelligence

Study finds overlay ads are four times more memorable than video ads and drive 72% more savings for advertisers MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced a new study in partnership with GumGum,…
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Making GumGum One of The First Ad Tech Companies to Offer Creative, Context, and Attention Measurement in One Platform GumGum, a global media and technology leader, specializing in contextual intelligence, announced the acquisition of …
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Most effective ad campaigns have one thing in common -- they’re relatable. When your consumers relate to your messaging, they’ll pay attention. If your content doesn’t connect with their lives, it makes it nearly impossible for them to…
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Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe GumGum, Inc., a global media and technology company that specializes in contextual intelligence, today released data indicating that a majority of online…
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GumGum, a global media and technology company that specializes in contextual intelligence, today released "The Contextual Edge in The Age of Attention", a report conducted by GumGum along with Lumen Research and Publicis Groupe. The study…
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New Solution Serves as the Intelligence Command Center for Life Sciences Commercial and Medical Teams Aktana, the leader in intelligent customer engagement for the global life sciences industry, today announced Contextual Intelligence 360,…
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Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available…
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Making GumGum the Most Powerful Global Solution For A Cookieless Future Through Contextual Technology and High-Impact Creatives GumGum, the leader in contextual intelligence technology, announced the acquisition of…
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Logiq, Inc., a global provider of award-winning e-commerce and fintech solutions, has partnered with GumGum, a global media and contextual intelligence company, to provide e-commerce marketers a powerful targeting solution for their digital…
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Verity™, GumGum's Contextual Intelligence Solution is Now Accredited For Contextual Analysis, Brand Safety and Suitability. GumGum, a global media and contextual intelligence company, announced that it is the first independent ad tech…
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GumGum, a global technology and media company specializing in contextual intelligence, today announced that they are working alongside IRIS.TV and SpotX (now part of Magnite) to help the Ad Council and COVID Collaborative promote…
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GumGum, a global technology and media company specializing in contextual intelligence, announced their partnership with DeepIntent, the leading healthcare marketing technology company built purposefully to influence patient health and…
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ADYOULIKE, a global advertising platform that combines native, video, and social ad formats, announced today a partnership with GumGum, a global technology and media company specializing in contextual intelligence, that…
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GumGum, a global technology and media company specializing in contextual intelligence, announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish…
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AcuityAds Holdings Inc. , the technology leader in consumer journey based advertising automation, announced a partnership with GumGum, the global leader in contextual intelligence, to integrate their Verity solution for brand safety and…
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BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, today released the findings of industry reports for the QSR, Consumer Electronics and Furniture industries,…
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Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape Peer39, the leading global provider of advanced contextual intelligence, launched the Contextual Data…
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Pro bono campaign amplifies Stonewall’s trans rights message using Silverbullet’s latest contextual intelligence product, 4D Fast-growing data-smart marketing services company Silverbullet Data Services Group has announced it supported…
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Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a…
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Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network clients, including Sephora GumGum published a case study indicating that digital…
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