Browsing Tag

contextual intelligence

Silverbullet Reaches Millions in Pro Bono Campaign to Support Trans Rights

Pro bono campaign amplifies Stonewall’s trans rights message using Silverbullet’s latest contextual intelligence product, 4D Fast-growing data-smart marketing services company Silverbullet Data Services Group has announced it supported leading LGBT+ charity Stonewall to amplify trusted information about trans equality to millions of UK citizens. Stonewall, Britain’s leading lesbian, gay bi and trans equality charity, recently partnered with a broad collective of global corporations and their employees to help spread the…

Criteo Integrates with Oracle Data Cloud

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced an integration with Oracle Data Cloud to strengthen its existing brand safety offering. Criteo's AI Engine, a predictive bidding tool, is now integrated with Oracle Contextual Intelligence, a solution providing real-time content review and classification pre-bid to clients across brand-suitable categories. Marketing Technology News: Klaviyo Raises $200 Million in Series C Funding Brand safety…

Study: Contextual Targeting More Cost Efficient than Behavioral; GumGum Most Accurate Contextual Vendor

Four different contextual Intelligence solutions were tested against behavioral targeting across live campaigns for several major Dentsu Aegis Network clients, including Sephora GumGum published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviorally targeted campaigns. The study, sponsored in partnership with Dentsu Aegis Network and conducted by an independent third-party researcher, also found that overall GumGum VerityTM placed ads in relevant…

Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending demise of the third party cookie. 4D helps brands,…

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

Tremor Video Strengthens Brand Protection Suite for Advertisers Through Expanded Partnership with DoubleVerify

Tremor Video, the leading programmatic video and advanced TV platform, today announced it has extended its partnership with DoubleVerify in a two-year deal to expand its brand protection solutions. This expansion positions DoubleVerify as the holistic verification partner for all of Tremor’s activity. Research shows that brand safety continues to be a serious concern for 99% of ad industry professionals. Through a combination of DoubleVerify for fraud-filtering and Oracle Data Cloud’s Contextual Intelligence for…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from (PACE), transcosmos inc., Nielsen Brandbank, Dataiku, Miva, Inc., Enea, Quintesse, Raydiant, Mobify and xiQ. 26-Year Contact Center And Customer Experience Industry Veteran Joins Forces With PACE Leadership Today, the Professional Association for Customer Engagement (PACE) the only non-profit trade association dedicated exclusively to the advancement of companies that engage with…

DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used that conveys the true meaning. In a world full of words, phrases and acronyms with multiple interpretations, it may be challenging for automated systems to determine the correct meaning of online copy and text. There have been significant advances in machine learning and artificial intelligence over the years.…

Putting Brand Safety in Context for Digital Publishers

Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend to toe the trickiest of lines when it comes to advertiser brand safety. No publisher wants to plant a sign saying "Danger: Beware of Unsafe Content" which inherently scares off a revenue source. But there may be a little bit of not seeing the forest for the trees in the sell-side’s aversion to brand safety technology integrations. I’m not the first person to suggest that publishers might…