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Conventional advertising

IpLContent Technologies Make Online Brand Building Easier and Cheaper

Build Your Story in Your Customers’ Mobile Devices Conventional advertising companies, such as WPP PLC, are struggling mightily in the wake of companies like Google and Facebook. One way to fight back is with short-form media using platforms provided by companies like Instagram, Snapchat, and the soon-to-be-launched Quibi. But the challenge to generate content that speaks to customers effectively, personally, and inexpensively still remains. Marketing Technology News: New Retail Systems Research Survey Report Details…