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converged TV and video advertising

Videology Report Sees a 40% Increase in In-Demo Delivery When Using Predictive Demo Targeting

The Report Found That Many Advertisers In Canada Are Choosing To Use Their Own First-Party Data For Targeting Campaigns Videology – a leading software provider for converged TV and video advertising – released its 'Q3 2017 Canada Video Market At-A-Glance' report. The report reveals that Canadian advertisers saw a 40% increase in in-demo delivery when employing Predictive Demo Targeting in their campaigns, ahead of the Nielsen Baseline. Improved in-demo delivery is important to advertisers as the use of demo targeting…