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Conversant

Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires

Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies Inc., a company providing mobile first, next generation programmatic advertising capabilities is pleased to announce Gina Doria and Henry Wong as the newest hires to join an expanding sales organization. Gina joins Mobiquity Technologies' East Coast sales team with a wide range of industry experience. She formerly worked at ValueClick, Conversant, SteelHouse, RocketFuel, and Sizmek. She is also a member of the Forbes Business Development…

Interview with Jeff Fagel, SVP, Marketing, Epsilon and Conversant

"Growth comes from being the best in the business in identity, personalization and optimization through machine learning, with a clear line of sight to drive measurable outcomes."Tell us about your role and journey into technology. How did you arrive at Epsilon and Conversant? I lead the Epsilon and Conversant marketing team responsible for building a clear and ownable market leadership position. My team partners work closely with our Product and Sales teams to accelerate go-to-market clarity, confidence and revenue. I…

Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

All CMOs are driven to achieve the 3Es of marketing -- Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to over 6000+ to actually allow CMOs get closer to their goals and increase marketing efficiency in a measurable manner. Today, marketing and sales teams have an unprecedented access to their customers and prospects, including their anonymous activity with you and across the web. Recently, Conversant announced a powerful Marketing & Analytics Platform, Mesobase, to further empower…

Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health's Customer Base Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency. Founded in 1969, Swanson Health began as a mail-order business with a…

The Great Debate: Should You Manage Data Activation Yourself?

While the prospect of freedom and control are appealing, self-service data management and activation aren’t for the faint of heart. Among other things, it brings with it an inherent risk that can lead to wasted time and money; these are a few of these reasons I typically don’t recommend it. The decision to move forward with a self-service platform (SSP) ultimately comes to down to a handful of key considerations. Here are a few things to keep in mind when deciding whether you’re ready to go the self-service route. You…

SaleScout Data Solutions Announces Todd Schulte as New SVP of Sales

Business Development Leader, Todd Schulte, Joins Exec Team at Growing Sales Intelligence Company, SaleScout SaleScout Data Solutions, a leading B2B sales and marketing data provider used by enterprise companies to accelerate growth and revenue, has named Todd Schulte as Senior Vice President of Sales, reporting to CEO, Chris Lynde. On his first day with SaleScout, he will be representing the company at the SiriusDecisions Summit at booth K200 in Las Vegas. “We are excited to have Todd join our executive team,” said…

Conversant and CJ Affiliate Launch New GDPR Compliance Tool for Digital Advertising

Free GDPR Compliance Tool Enables Advertisers and Publishers to Gain Unambiguous Consumer Consent Ahead of the Upcoming GDPR In a recent announcement, Conversant and CJ Affiliate have launched a new tool for advertisers and publishers to gain GDPR and ePrivacy Directive (ePD) compliant consent from consumers. With this new lightweight application, visitors to advertiser and publisher websites are asked for both GDPR and ePD compliant consent, before the processing of cookie IDs or other personal data. Recommended Read:…

Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon

"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth."Tell us a little bit about your role at Epsilon? As the Chief Digital and Innovation Officer for the Agency business unit of Epsilon, I am responsible for brand planning, strategy, research, data design, analytics, experience design, digital and engagement strategy, media and innovation. Within my role, I have a unique opportunity to monitor trends and emerging technology and quickly apply and act on…