New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health’s Customer Base
Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health’s personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency.
Founded in 1969, Swanson Health began as a mail-order business with a mission to offer pure and potent health products at a great value. Today, Swanson is an industry leader in delivering innovative vitamins, supplements and wellness solutions that help people lead healthier lives. Privately-owned, the award-winning company is based in Fargo, North Dakota, with a satellite office in Chicago.
Under the terms of the agreement, Conversant will develop and implement digital marketing programs to increase engagement with Swanson Health’s existing customers and website visitors. The programs will also introduce the brand to prospective customers and re-engage previous customers in the US and Canada.
“Due to the ever-evolving nature of health and wellness trends, understanding who our customers are, what they care about and where they shop and buy is more important than ever,” said Corey Bergstrom, Chief Marketing & Merchandising Officer at Swanson Health. “Conversant’s knowledge of real people and ability to reach them with personalized messages across all their devices enables us to expand our customer base to include the next generation of wellness-focused shoppers. We understand that everyone’s health and wellness journey is different and want each customer who interacts with Swanson Health to have the most valuable experience possible.”
“Swanson Health understands the importance of ensuring every customer interaction with its brand is relevant and unique to drive measurable outcomes,” said Bryan Kennedy, chief executive officer at Epsilon/Conversant. “We’re excited to demonstrate how Conversant’s capabilities and understanding of consumers across multiple dimensions can help build lifelong connections with Swanson Health’s customers.”
Swanson Health started in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Nearly 50 years later, Swanson Health continues to innovate science-backed vitamins and supplements, delivering wellness solutions that help people worldwide live simply healthier together.