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Swanson Health

Swanson Health Products Increases Conversion and Add-to-Cart Rates by Over 60% with GroupBy

GroupBy’s Site Search Technology with Personalized Relevance™ Helps Swanson Build Its Next-Gen Experience of Online Shopping GroupBy Inc., a provider of relevancy-focused eCommerce solutions and one of the fastest-growing startups in its space, announced the results of its partnership with Swanson Health Products. Since implementing GroupBy’s Searchandiser and Enrich solutions last year, Swanson has seen significant growth across all their critical metrics month-over-month. Search click-through rate has increased by over…

Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health's Customer Base Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency. Founded in 1969, Swanson Health began as a mail-order business with a…