MarTech Series Publisher Shayne Barretto Named Gen Next Icon

In a glittering ceremony held on Sunday at the Hyatt, Pune, iTechnology Series Co-Founder and MarTech Series Publisher, Shayne Barretto, was named as one of the Economic Times' Gen Next Icons. This accolade is a testament to his skill in building successful organizations and his zeal to motivate and harness talent. The Economic Times' Next Gen Icons was an event held to facilitate Next Gen leaders in Pune. Some of the other luminaries and budding entrepreneurs included an eclectic list headlined by  Philanthropist Adar…

MarTech Interview with Tessa Court, CEO, IntelligenceBank

"Marketing Resource Management is pretty much the same thing as Marketing Operations, but it has a budget and planning component." Tell us about your journey into Marketing Technology. Since the age of 16, I knew I wanted to get into marketing – specifically, global advertising. I worked in global advertising in New York City for several years.   When technology came onto the scene, there was a massive exodus of agency people going into martech as new technologies created infinite possibilities for not only creating…

TechBytes with Iban Borras Serret, CTO, Sales Layer

Tell us a little bit about your role at SalesLayer. My role at Sales Layer is taking care of the product’s quality, to stay on course with our vision and to ensure technological coherence in the long term. What are the core tenets of Sales Layer’s PIM platform? The simplicity of its use. Sales Layer is designed to be used by people without previous database management knowledge. Also its plasticity: Sales Layer needs to be adaptable to the various complexities of our clients' catalogs, who operate in a large variety of…

MarTech Interview with Chris Bassolino, Co-Founder and COO, Zype

"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us a little bit about your role at Zype. I currently lead the sales team at Zype, a Video Content Management and distribution infrastructure company. I’m passionate about the role as it provides the opportunity to collaborate with many organizations that are doing exciting work with video content. What is the one piece of advice you have for B2B marketers in 2019? My one piece of advice is to review…

TechBytes with Adrián González Lastra, Commercial Director, Sales Layer

Adrián González Lastra Commercial Director at Sales Layer Centralizing all the product information will make marketers’ lives easier and simpler. We spoke to Adrián González Lastra, Commercial Director, Sales Layer, and asked him for one piece of advice he has for B2B marketers.Tell us a little bit about your role at Sales Layer. My main responsibilities at Sales Layer include: Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth. Conducting…

Clari Names Cornelius Willis as Chief Marketing Officer

Clari, the leading provider of AI solutions for sales, announced the appointment of Cornelius Willis as Chief Marketing Officer (CMO). With more than 25 years of industry experience, Cornelius joins Clari at a time of record growth and market momentum. As CMO, Cornelius will be responsible for telling the Clari story, creating and executing an integrated marketing strategy and increasing awareness. Cornelius’ experience spans 10 years at Microsoft and a decade spent in the startup trenches as an employee, founder,…

Interview with Santi Pierini, President and COO, CAKE

"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global technology and corporate strategy. As a marketing technology provider, our main focus is marketing intelligence. We build SaaS solutions that deliver accurate and granular insights about marketing campaign performance. Today’s marketers have so many options when it comes to where and how to…

Interview with Michele Pilgrim, VP, Integrated Marketing, Delphix

"There is a huge amount of convergence between sales, marketing and advertising with how buyers engage with a brand."Tell us a little bit about your role at Delphix? As Vice President of Integrated Marketing at Delphix, my focus is revenue-based marketing, which encompasses demand generation, integrated marketing and sales in a way that is interlocked with all other aspects of the Delphix business. Ultimately, it’s my goal to build a brand that customers want to interact with and to make those engagements feel seamless.…

Interview with Maher Jaber, CEO and Co-Founder, BrandFIT

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI."Tell us a little bit about your role at BrandFIT? My role at BrandFIT is essentially the visionary and the driving force behind the organization. I saw a need for a business like ours a few years ago and believed it was the right time to jump into this space. That said, I wanted to develop a platform like no other, one that was unique, easy to use, cost-effective, and that would…

TechBytes with Catherine Collins, Chief Product Officer, ZaiLab

Catherine Collins Chief Product Officer, ZaiLab Contact centers play a vital role in omnichannel marketing and commerce. With customers engaging on multiple channels, marketers are looking to AI to help them achieve the scale required to address their CX requirements. We spoke to Catherine Collins, Chief Product Officer, Zailab, to understand the changing contours of customer engagement.How do you believe brands should leverage omnichannel contact center solutions to increase customer engagement? It’s old news that…

Crossover Media Group Launched To Capitalize On OTT, Podcast Revenue Opportunities

Crossover Media Group Sales to Leverage Longstanding Relationships with Major Personalities, Distributors Veterans of some of the largest companies in terrestrial and satellite radio, television and digital video have formed a new company specifically developed to provide advertising-sales representation across multiple platforms for an array of established and emerging program personalities and formats. Crossover Media Group Sales, with offices in New York City and Los Angeles, launches with an initial…

Brightcove Pushes the Envelope with Video Experiences that Increase Customer ROI

Ongoing Innovation Creates Single Platform for All Enterprise Video Experiences Brightcove, the leading provider of cloud services for video, has been at the forefront of the digital video revolution since its inception, helping enterprises leverage the power of video for marketing and internal communications. At PLAY 2018, Brightcove is excited to share continued momentum and innovations in personalized video experiences, internal and external live streaming, and enterprise user management to help customers deliver…

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

Greg Gifford Vice President, Search, DealerOn The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to Greg Gifford, Vice President of Search, DealerOn to figure out the latest trends in local SEO and how SMBs can benefit from it. Tell us about your journey at…

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Bastian Grimm Director Organic Search, Peak Ace The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to  Bastian  Grimm, Director, Organic Search, Peak Ace to figure out the latest trends in mobile SEO and search. Could you tell us about your journey at Peak…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…

Mapp Powers Tomorrow TTH, The 2018 UK Biddable Awards’ Trading Desk Of The Year

Mapp Digital announced that Tomorrow TTH, the leading independent marketing agency and Mapp partner, was named the UK Biddable Awards’ Trading Desk of the Year for 2018. Tomorrow TTH uses the Mapp Cloud to drive media efficiencies for its clients, and complement its existing advertising and performance offering. Mapp enables Tomorrow TTH and its clients to deliver relevant, effective ads to customers and prospects and takes a data-driven approach to omnichannel marketing. Mapp Cloud includes a Data Management Platform…

Interview with Jay Baer, Founder, Convince & Convert

"Content and social work closely together, with social as an amplification engine that brings new viewers to content executions." Tell us about your professional journey as a tech entrepreneur. What inspired you to set up a digital marketing firm? I somewhat accidentally got involved in online marketing at the very beginning, way back in 1993. I was the spokesperson for a government agency and hated it. My friends from college had started the very first Internet company in Arizona, and I was looking to do ANYTHING…

Interview with Des Cahill, VP, Global Outbound Product Management, Oracle CX Cloud Suite

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…

Fireside Chat with Scott Brinker

Scott Brinker talks about his Martech journey. The March of Martech  Marketing is quickly becoming one of the most technically advanced professions in the business world. That's still pretty surprising to many people, as marketing historically had been on the opposite end of the spectrum — highly creative, but not particularly technical. This blend of technical and creative skills is fascinating, and we're only going to see a greater entwining of those talents in the years ahead. It will be more than creative and…