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Cooler Master Corp.

SAP Sales Cloud Brings Intelligent CRM to Customers

SAP SE  announced that Deutsche Telekom AG; Cooler Master Corp., a global thermal solutions provider; and KSB Group, a manufacturer of pumps and valves, have adopted the SAP Sales Cloud solution to build trusted relationships with their customers and bring more efficiency and speed to sales. “Customers are no longer making decisions based on price and product,” said Giles House, general manager, SAP Sales Cloud, SAP. “They’re basing it on trust. And while customers have evolved, most CRM systems have not. To overcome this…