Browsing Tag

Cost of Overdoing

Cost of Overdoing It: Marketing’s Glaring Problem

Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap or free, so why not, right? Unfortunately, return on investment (ROI) metrics don’t capture the cost of flooding audiences with digital fluff. Conditioning people to unsubscribe from email lists and block ads is costly for our entire industry. Let’s give this cost a name and measure it. How about COI: cost (of) overdoing it. Enough, thank you What do I mean by overdoing it? One estimate says that an…