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coupon code

Getting Promo Codes Right

Justin is buying a pair of sneakers online. He gets to the checkout page and sees a coupon code box asking him if he has a coupon. He doesn’t, but thinks, “Why should I pay the full price for these sneakers when I can get them cheaper?” He leaves the checkout so he can Google a coupon. Five minutes later, Justin is buying his sneakers from a different online retailer because he found a coupon for the same shoes on that site. This is frustrating for the retailer, who’s discounts and customer loyalty efforts have just ended…