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CPM model

Five Key Trends for Programmatic Advertising in 2018

If 2017  was the year of debate in digital advertising, 2018  needs to be the year of action. The industry has expressed its strong concerns about issues like ad fraud, brand safety, and transparency.  This pressure has forced the industry to adopt concrete measures to create a  more open, mature and controlled digital advertising ecosystem. Here are five trends that will get continued focus in 2018. A Continued Battle for More Transparency Transparency will continue to be a big matter of discussion in 2018.  Selling…