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creative intelligence roadmap

LiiV Acquires Telmar to Bring Creative Intelligence to Life

Parent Company of Visual Content Leader Splashlight Adds Data-Driven, Intelligent Media Insights to Expand Offering of Sophisticated Marketing Tools LiiV, the parent company formed by the owners of Splashlight, announced it has acquired Telmar, the intelligent media insights company, with a 51-year track record and 25,000 users internationally. The combination of Splashlight and Telmar will bring to market the new discipline of creative intelligence, which is a breakthrough way to gather data about creative campaigns…