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TechBytes with Greg Bennett, Conversation Design Lead at Salesforce

Please tell us about your current role and the team/technology you handle at Salesforce. I lead the Conversation Design practice within Salesforce Experience. My academic background is in Linguistics and my primary research focus was in Interactional Sociolinguistics, or the study of how people use language in everyday interaction. This is the lens through which I drive our strategy and vision for Conversation Design at Salesforce. Salesforce has several product offerings that facilitate and enable conversational…

PreciseTarget Announces Consumer Taste Profiles

New Data Sets Will Increase Acquisition Audience and Augment Existing CRM Data for Retailers PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced today the beta launch of its new Consumer Taste Profile data sets, which will expand retailers’ existing acquisition audience and augment their CRM files with taste data to solve the retail industry’s persistent sparse data problem. The announcement comes as PreciseTarget exhibits at the National Retail Federation’s 2020…

LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data

Yesterday, LinkedIn announced the launch of their new sync-with-CRM data feature. This new feature is called Data Validation. This will help current Salesforce CRM and Microsoft 365 customers to connect their Sales Navigator with the rest of the B2B Sales stack. In short, LinkedIn Sales Navigator will become CRM’s best friend. What is LinkedIn's Data Validation? Sales Navigator's Data Validation feature links LinkedIn data to your existing CRM, enabling B2B Sales teams to identify pipeline quality and validate the…

Sigstr Gives Marketers the Power of Relationships, Introduces Sigstr Pulse

SaaS Solution Launches New Relationship Intelligence Application Sigstr, the leading email signature marketing solution, announced the launch of its new relationship marketing platform, Sigstr Pulse. The platform uses artificial intelligence to map the collective networks of all employees in a company, putting the power of their relationships at marketer’s fingertips. With @Sigstr Pulse, sales and marketing teams can harness the power of relationships With Sigstr Pulse, marketers can monitor sales’ engagement with…

LeanData Marketing Attribution Capabilities Empower Customers to Optimize ROI Growth

High-Growth Companies Use LeanData's Marketing Attribution Solution to Accelerate Time to Revenue and Optimize Marketing ROI LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a significant product milestone in the company’s history. Today, more than 70 high-growth brands have implemented LeanData’s Marketing Attribution to accelerate time to revenue and optimize ROI growth. Read More: The New Marketing: Don’t Be Afraid to Catch Feels LeanData has also unveiled a suite of…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

TechBytes with Jeff Smith, CMO and General Manager of Brands, LiveRamp

Jeff Smith CMO and GM of Brands, LiveRamp You can't deny that Omnichannel Customers are the latest emerging reality. As omnichannel marketing begins to take prominence in retail, marketers are pressed hard to target customers that are real and measure the results of engagement in real-time. In 2018, people-based data management platforms hold the key to delivering true omnichannel experiences across digital channels. Jeff Smith, Chief Marketing Officer and General Manager of Brands at LiveRamp shares his insights on how …