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Crossix Launches DIFA TV to Transform TV Analytics for Healthcare Marketers

The Industry-Leading Crossix Difa Platform Now Supports TV Measurement and Optimization Crossix announced it has launched DIFA TV, a television advertising measurement platform. Healthcare brands can use DIFA TV to understand how effectively their national TV advertising is reaching a relevant health audience, the health actions that are taken after exposure and the business outcomes as a result. The platform provides results in-flight, allowing marketers to identify where there are opportunities to adjust TV spend and…