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10 Tips for Naming Your Company

I’ve started numerous companies and have talked with and advised thousands of entrepreneurs and small business owners around the world. Here’s something we’ve all had in common: we all struggled to come up with a great name for our new company. If you’ve never named a company, you’ll discover that naming is very time consuming and frustrating.  77% of consumers make purchases based on a brand name.  A great name can make a big difference. We spent over 50 hours in 2007 when we came up with “crowdSPRING”. Some…