Browsing Tag

Cultural Context

The New Marketing: Don’t Be Afraid to Catch Feels

Imagine you could boost sales from your most satisfied customers by 52%. No need for pushy up-selling or elaborate cross-selling techniques either. By simply creating an emotional connection with your customers, sales skyrocket and loyalty deepens, according to recent studies. This is causing a radical shift in advertising where campaigns with purely emotional content perform nearly twice as well as those based on rational content. Emotions are reverberating throughout all areas of marketing and branding now too. From the…