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Kinesso Launches Matterkind

Matterkind is a New Addressable Media Activation Solution From IPG, Redefining Optimization by Putting Consumer Experiences First Through a Suite of Audience-First Solutions, Matterkind Leverages Acxiom's Unparalleled Data, Increasing Campaign Performance Across All Channels by up to 30% Matterkind Connects Marketing Investment with Real Business Outcomes Kinesso, the media and marketing technology unit of Interpublic Group, announced today the creation of a new proposition and entity: Matterkind. Matterkind offers an…