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Share a Coke, Report a Story- It’s All in the Localism of Video

All stories are local. And as it turns out, all advertising campaigns should be too. An insightful piece by Katz Media’s Stacey Shulman, 'Let Localism Put You into Context', argues we are technologically connected to services more than ever, but the “digital-ness” of our existence has left us indeed, connected, but yearning for more authentic interaction that centers around our real community and a true human experience. Shulman adeptly adds that as any brand forms a marketing strategy, they should understand that their…